In this highly competitive environment, our future depends on it

I have believed for several years that a clear positioning statement, succinctly defining what we aspire to be, is absolutely essential if we are to attract outstanding students to Trent in the future. It is critical that we decide what we are going to stand for and develop a positioning statement that is distinctive, compelling and ownable and, because Trent is so very special, I have every confidence that we can do just that. In this highly competitive environment, our future depends on it.

David Morton, Former Chair Board of Governors; Honorary Degree Recipient