What Makes Trent Special? Check out the most recent updates

A positive image of Trent University

I asked to join this committee because I believe it is important to provide a positive image of Trent that will attract students as well as help us define who we are and who we want to become.  This will create an identity that will direct our efforts and give us all a sense of purpose.

Cecilia Brain, Assistant Professor of Hispanic Studies, Modern Languages and Literatures, Trent in Oshawa

"in just a few words"

"tell me why prospective students should choose Trent" asks the reporter. Hmmm, should I mention our small class sizes, faculty-student interaction, interdisciplinary focus, commitment to diversity.....what do prospective students care about? Research says its academic and program reputation. Should I talk about the four signature areas? Our strong research record? Quick, I only have a minute. What would you say? If the reporter asked ten Trent folks, would there be any consistency in what we say? That's what this exercise is about - getting down to the heart of what we do and offer that is different to other universities, in just a few words; and being consistent in our answer to "why choose Trent?"

here's an interesting blog to read about positioning, and the next step which is turning that into a tagline:
http://academica.ca/blogs/dsovka/how-name-your-puppy-andor-post-secondary-institution

Mining the heart and soul of Trent University

I'm on the Positioning committee because I believe that mining the heart and soul of Trent University and delivering them, through consistent and integrated products and services, to all our stakeholders is a vital task to ensure the survival of this institution within the highly competitive higher education market in Canada.

Ayman El-Amir, Associate Professor, Marketing, Business Administration Program

Enthusiasm felt by students and alumni

I'd like to help discover a brand and a positioning statement for Trent that matches the enthusiasm for the university felt by its students and alumni.

Rod Taylor, Board of Governors

Student input on Trent's positioning is very important

My name is Amber Vance I am a 3rd year Queens Trent Concurrent Education student majoring in Indigenous Studies. I am a student representative on the Board of Governors and the VP of Champlain College Cabinet. I have joined the positioning committee because I believe that Trent University is the most amazing university and believe student input on Trent's positioning is the most important. I know many students who represent all different identities within the university and want to try my best to represent all of their ideas about Trent so future students who select Trent can enjoy this community of education as much as so many of us already do.

Amber Vance, Student representative to Board of Governors, Indigenous Studies & Education Program

SACP Member Dr. Neil Emery comments on the project

This project is important to the performance and recognition of the entire institution. Directly I am on the committee to ensure our strength in research is considered; but, I am also personally concerned that Trent gets focused and lasting recognition for being the superb university that it is.

Neil Emery, Vice-President, Research & International